Marketing

In 1975, PepsiCo introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the test results to the public.[6] Some attribute this to the higher sugar content found in Pepsi compared to Coca-Cola, as seen in the book, "Big Secrets" by William Poundstone.[citation needed]
A large advertisement made to resemble a Pepsi cup.
A large advertisement made to resemble a Pepsi cup.

In Early 2007, They released most PepsiCo Sodas in 12oz Bottles, that come in 12 packs.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing." Source: Promo Magazine, 2002.